Thứ Năm, 13 tháng 12, 2012

Get a Better Clickthrough Rate on Your AdWords Campaign

By Jack Dimucci


Building a successful AdWords campaign is all about ensuring you have the best possible rate of clickthroughs and conversions. After all, you do need to get the best return on your investment! Are you wondering what you can do to get a better CTR? What steps need to be taken to generate a better outcome? We'll discuss it in this article.

Place a Higher Maximum Bid: The fact that a high maximum bid has been proven to help improve the position of your ad can be used to your advantage to increase your clickthrough rates. The question is: how can you do this? First, you have to make sure that you are the highest bidder, at least until your CTR goes up, and then you can reduce your bid over a few days. You can pay less than the next bidder in the list while still ranking first for the keyword you are targeting, making it a great strategy.

This will automatically make your ads stand out from the rest and will give you a boost with the clickthrough rate.

Test the Position of Your Keywords: This strategy is meant to help you get your campaign up and running as quickly as possible because it isn't meant to improve your CTR too much. Your CTR will go up because your keyword will be automatically inserted into your ad, which will help make it more relevant. On the other hand, you will need to pay attention when using keyword insertion because the results could be the exact opposite of what you expect. The idea is to be strategic when writing your ad because it needs to transmit your message while also making sense once the keyword is substituted.

If you want to improve your profit potential from your AdWords campaign the only reliable way to accomplish that is by boosting the CTR for your campaign. The higher the CTR is the more conversions you'll have - that's money in the bank for you.




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