Thứ Tư, 19 tháng 12, 2012

Setting Up A Simple Article Marketing Campaign

By Larry Franklee


One of the fastest ways to gain exposure, drive traffic, get leads and make more sales is to line up and execute a straightforward article marketing marketing campaign.

While an apple a day may keep the doctor away, an article a day may be precisely what you have been attempting to find to take your business to a higher level.

Let's a take quick look at a few of the difficulties you may want to take into account before getting too deep into the method so you can put the odds of succes in your favour.

Easy Article Marketing Explained

The neat thing about setting up a straightforward article marketing campaign is once the initial planning and set up stages are done you'll find scaling the model to supply even better results is both fast and simple . Create a system and you can also outsource the entire process.

2 things you are going to want to keep in mind from the beginning. First is the strategy you may use to distribute your content. Second is the quality of your content.

Both these issues are important to produce the results you're looking to achieve . If your content is questionable, you will get marginal results. If you take quick fixes in distribution, you'll short-change the results which you get. Both processes go hand in hand. Create off-the-charts content and make certain to get it in front of as many people as possible and you'll have found yourself a winning combination.

Simple Article Marketing Set Up

The majority of the articles you'll find in the article directories are the same format. Knowing this you can set up a simple article marketing template to follow when writing and preparing your content.

Every directory will ask for a title, a short 25-50 word outline, the body copy, writer resource area, 3-5 keywords or tags and a both the key and secondary subject classes your article fits in. You will be ready to add 2-3 links within the body copy or author resources area or a mixture of the 2.

Content for the Easy Article Marketing Campaign

Perhaps the strongest way to ensure readership of your content is to only write content that you know is being actively searched for. This can be done by accepting who your best target market is - the individual or folks most certain to have an interest in your product, service, opportunity or info.

Once armed with this information, employ a free keyword research tool like the Google External Keyword tool to find out exactly what words and phrases your market uses when conducting a search on the web. You can use a paid tool like Market Samurai to dig even deeper to find the best keywords and key-phrases employed by the competition. Write your content to talk straight to search query you have revealed using these tools.

Straightforward Article Marketing Distribution

There are about twelve high traffic article directories you can by hand submit your articles to for inclusion. Expect this process to take upwards of 5 minutes or even more per directory. The time you spend manually submitting your content to these serious traffic sites can pay huge dividends.

Another way to take your easy article marketing distribution efforts to the next level is to use a combination of manual submissions with automated mass submissions. Use automated tools like Article Marketing Robot and Unique Article Marketing Wizard to syndicate your content to hundreds, even thousands of article directories within a couple of minutes. The results will simply astonish you.




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