One of the most popular topics on the web these days is the idea of combining network marketing and the internet to build a "network marketing internet business." People want to know how they can leverage the worldwide reach of the internet to generate MLM leads, especially when they have talked to everyone in their warm market.
So what does the phrase "network marketing internet business" mean? It means that you are using the internet to run your network marketing business. You are reaching out to a network of people, marketing various products, services and ideas to them, and doing it all in a business-like fashion over the internet.
What I'm working to do in this article is to share some ideas to help you in your efforts to build a network marketing internet business.
5 Ideas for Building Your Network Marketing Internet Business
Secret #1: Get Out From Behind Your Computer
Remember that, in general, network marketing requires that you interact with people. Whether you build online or offline, the industry is built on the foundation of personal relationships and social interaction.
In offline situations, you get to "be social" through networking events, home parties, and hotel meetings.
Your goal online should be to use social networks like Facebook and LinkedIn to start chats and email discussions with new people. If there is a fit for your business, then it would be a good time to arrange face-to-face meeting if the person is in your market.
let's look at a real example. You've got Facebook at your fingertips. A great technique for finding like-minded people such as you, is to use the "groups" feature of Facebook to find groups of people with similar interests. Start conversations using the chat feature. Then, if the conversation goes naturally, consider looking for an opportunity to get the person on the phone for an "offline" conversation. Building a network marketing internet business is about interacting with people, participating in discussions, and contributing to the greater good.
Keep in mind that if you would rather poke your eyes out than talk to people over the phone or face-to-face, then you need to get out of network marketing, or hunker down and learn to get comfortable with that.
Secret #2: There's more then one way to build your business. Don't get wrapped up in treating the internet like it's the only solution out there.
Keep in mind, there are a lot of ways to build a successful network marketing internet business. The Internet is just one tool out of many that can help you succeed.
In fact, one tool you'll use more than specific Internet "how to's", is any knowledge you can absorb on the topics of sales, marketing, and human persuasion and psychology.
Secret #3: Use a form and get a name and email
Regardless of what you do on the internet, you goal should be to generate leads for your business. When you're generating leads, you must focus on capturing a visitor's name and email address. The reason? You will want to be able to follow-up with the person because of the general rule that it takes 5 to 7 exposures to message before people will take action. That follow-up can be sequenced to automatically send the person emails on a schedule when you use a service like Aweber.com.
There's a wonderful saying that "the fortune is in the followup". This is true offline as much as it is online. Most business transactions result from five to seven exposures to a product, service or opportunity. If you stay in contact with someone and provide value to them, many people will eventually join with you. An email autoresponder makes it easy for you to stay in touch systematically and automatically.
Secret #4: Provide Value
What I mean by this secret is that your goal should be to give the person enough information and advice to help solve or diminish some problem they are facing in their life. You are to give this information away for FREE, with no expectation of them buying anything from you.
For example, if your target market struggles with "closing a prospect", then your goal is to find a way to provide free education on that topic. Perhaps you could do a phone interview with a top network marketer who is great at closing and have that person share what works for them. When you do the interview, you record it. Then, you send out the MP3 file to your list! You could also write a blog post about "5 Phrases that Work when Closing a Prospect", or "The top reasons people have trouble closing a prospect." Again, the goal is providing value to the target audience.
Here's the secret: You're offering something valuable for free before asking for money. The more "valuable" the free information is to the recipient, the more they will be willing to trust your recommendations on what to buy in the future.
Secret #5: Use an Attraction Marketing Strategy
If you've never heard of the idea of a "funded proposal", here's what it is: it is an integrated system designed to capture leads in your target market, provide value to those leads upfront, and entice those leads to purchase items that can help them solve problems in their life while providing cashflow to your own business.
You can build a funded proposal from scratch. It requires web design skills and marketing skills, or you need to partner with people who have those skills that you lack. Or, you can use a premade system like the ones provided by Ann Sieg, Mike Dillard, MyLeadSystemPro, and Jonathan Budd.
The added advantage here is that you develop an extra stream of income to help pay the bills while you generate leads for your primary business.
Concluding Thoughts
Remember, network marketing is about your ability to get customers to buy products and services, and to sponsor new reps. Sponsoring and recruiting is where you will earn the most money in this business. You will not earn a lot of money building websites or posting fun things on Facebook.
Use the internet as a tool and connect with a proven lead generation system. Then, follow the good old 80/20 rule. Spend 80% of your time sponsoring and recruiting people, and 20% of your time building your network marketing internet business to get more leads.
So what does the phrase "network marketing internet business" mean? It means that you are using the internet to run your network marketing business. You are reaching out to a network of people, marketing various products, services and ideas to them, and doing it all in a business-like fashion over the internet.
What I'm working to do in this article is to share some ideas to help you in your efforts to build a network marketing internet business.
5 Ideas for Building Your Network Marketing Internet Business
Secret #1: Get Out From Behind Your Computer
Remember that, in general, network marketing requires that you interact with people. Whether you build online or offline, the industry is built on the foundation of personal relationships and social interaction.
In offline situations, you get to "be social" through networking events, home parties, and hotel meetings.
Your goal online should be to use social networks like Facebook and LinkedIn to start chats and email discussions with new people. If there is a fit for your business, then it would be a good time to arrange face-to-face meeting if the person is in your market.
let's look at a real example. You've got Facebook at your fingertips. A great technique for finding like-minded people such as you, is to use the "groups" feature of Facebook to find groups of people with similar interests. Start conversations using the chat feature. Then, if the conversation goes naturally, consider looking for an opportunity to get the person on the phone for an "offline" conversation. Building a network marketing internet business is about interacting with people, participating in discussions, and contributing to the greater good.
Keep in mind that if you would rather poke your eyes out than talk to people over the phone or face-to-face, then you need to get out of network marketing, or hunker down and learn to get comfortable with that.
Secret #2: There's more then one way to build your business. Don't get wrapped up in treating the internet like it's the only solution out there.
Keep in mind, there are a lot of ways to build a successful network marketing internet business. The Internet is just one tool out of many that can help you succeed.
In fact, one tool you'll use more than specific Internet "how to's", is any knowledge you can absorb on the topics of sales, marketing, and human persuasion and psychology.
Secret #3: Use a form and get a name and email
Regardless of what you do on the internet, you goal should be to generate leads for your business. When you're generating leads, you must focus on capturing a visitor's name and email address. The reason? You will want to be able to follow-up with the person because of the general rule that it takes 5 to 7 exposures to message before people will take action. That follow-up can be sequenced to automatically send the person emails on a schedule when you use a service like Aweber.com.
There's a wonderful saying that "the fortune is in the followup". This is true offline as much as it is online. Most business transactions result from five to seven exposures to a product, service or opportunity. If you stay in contact with someone and provide value to them, many people will eventually join with you. An email autoresponder makes it easy for you to stay in touch systematically and automatically.
Secret #4: Provide Value
What I mean by this secret is that your goal should be to give the person enough information and advice to help solve or diminish some problem they are facing in their life. You are to give this information away for FREE, with no expectation of them buying anything from you.
For example, if your target market struggles with "closing a prospect", then your goal is to find a way to provide free education on that topic. Perhaps you could do a phone interview with a top network marketer who is great at closing and have that person share what works for them. When you do the interview, you record it. Then, you send out the MP3 file to your list! You could also write a blog post about "5 Phrases that Work when Closing a Prospect", or "The top reasons people have trouble closing a prospect." Again, the goal is providing value to the target audience.
Here's the secret: You're offering something valuable for free before asking for money. The more "valuable" the free information is to the recipient, the more they will be willing to trust your recommendations on what to buy in the future.
Secret #5: Use an Attraction Marketing Strategy
If you've never heard of the idea of a "funded proposal", here's what it is: it is an integrated system designed to capture leads in your target market, provide value to those leads upfront, and entice those leads to purchase items that can help them solve problems in their life while providing cashflow to your own business.
You can build a funded proposal from scratch. It requires web design skills and marketing skills, or you need to partner with people who have those skills that you lack. Or, you can use a premade system like the ones provided by Ann Sieg, Mike Dillard, MyLeadSystemPro, and Jonathan Budd.
The added advantage here is that you develop an extra stream of income to help pay the bills while you generate leads for your primary business.
Concluding Thoughts
Remember, network marketing is about your ability to get customers to buy products and services, and to sponsor new reps. Sponsoring and recruiting is where you will earn the most money in this business. You will not earn a lot of money building websites or posting fun things on Facebook.
Use the internet as a tool and connect with a proven lead generation system. Then, follow the good old 80/20 rule. Spend 80% of your time sponsoring and recruiting people, and 20% of your time building your network marketing internet business to get more leads.
About the Author:
Abe Vu's article about building a network marketing internet business can be found on his network marketing internet business website.
Không có nhận xét nào:
Đăng nhận xét