With a billion members worldwide, Facebook has become the Goliath social network. So it stands to reason that buying Facebook ads is guaranteed to increase profitability, right? Wrong. Facebook is so polluted with messages from friends, celebrities, news outlets and other advertisements that you have to do more than just create a good page and put out some ads. You have to take the right steps toward engaging your audience, otherwise your well-thought-out ad will get drowned out.
The first step is setting up a page for you business. Choosing a great cover photo is key, it's the first thing people see when they click on your Facebook ads, and we all know how important a first impression is. You should also create an engaging information section. This is a great way to explain to people what your company is about. The more creative you are, the more people will be drawn into your page. It's all about gaining a big audience.
Once your page is set up, you need to concentrate on targeting your audience. The best thing about advertising on Facebook is that you can set it up so that only the people that are interested in your company will see your ads, and you won't waste ad space on the people who aren't. If you want to focus on 28-35 year old single females in New York City, then that is the only demographic that will see your ads.
Now it's time to get creative. Engaging your audience will bring people back to your company's page, and therefore keep them interested in your company. Not the creative type? Or not enough time in the day to keep posting on Facebook? There are plenty of digital marketing companies out there - for example, fishbat, Inc. - that will create regular, engaging content that you need to keep your Facebook page relevant.
It's important to remember not to over-do it with the amount of posts you have. One to two daily posts is enough, as long as they are engaging and will get people talking. Flooding people's newsfeed with posts makes it easier for people to want to un-follow you. Keep your posts, creative, entertaining and most of all just have fun with it!
The first step is setting up a page for you business. Choosing a great cover photo is key, it's the first thing people see when they click on your Facebook ads, and we all know how important a first impression is. You should also create an engaging information section. This is a great way to explain to people what your company is about. The more creative you are, the more people will be drawn into your page. It's all about gaining a big audience.
Once your page is set up, you need to concentrate on targeting your audience. The best thing about advertising on Facebook is that you can set it up so that only the people that are interested in your company will see your ads, and you won't waste ad space on the people who aren't. If you want to focus on 28-35 year old single females in New York City, then that is the only demographic that will see your ads.
Now it's time to get creative. Engaging your audience will bring people back to your company's page, and therefore keep them interested in your company. Not the creative type? Or not enough time in the day to keep posting on Facebook? There are plenty of digital marketing companies out there - for example, fishbat, Inc. - that will create regular, engaging content that you need to keep your Facebook page relevant.
It's important to remember not to over-do it with the amount of posts you have. One to two daily posts is enough, as long as they are engaging and will get people talking. Flooding people's newsfeed with posts makes it easier for people to want to un-follow you. Keep your posts, creative, entertaining and most of all just have fun with it!
About the Author:
fishbat is a web marketing company that can help you with Facebook ads and more. Visit fishbat, Inc. for additional details!. Check here for free reprint license: How to Use Social Media for Your Business; a Beginner's Guide to Facebook Ads.
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