Thứ Ba, 16 tháng 10, 2012

How to Troubleshoot Poorly Performing Sites

By Leopoldo Midgette


SEO is an aspect of online marketing that is still quite relevant, and something everyone in this type of business should learn about. Since the field is always evolving, there is always more to learn on this topic. Of course, newbies face challenges of their own as SEO can seem quite mysterious at first. You'll find that it's not as complicated as it may first appear, so don't let the new terminology scare you. It's best to study the fundamentals before you create your first site, to make sure it's properly optimized for the search engines. The great thing about this kind of knowledge is that once you have it, you can apply it to unlimited websites down the road.

When people visit your website or blog, certain psychological effects occur and influence their reactions. You should be aware, for instance, that colours have a big impact on people and gender is a related factor.

Colour plays a big role in influencing our moods, and this differs to some extent depending on whether the person is a man or a woman. You will need to determine the kind of emotional response you want to encourage, and that will give you choices with colour. This knowledge is widely used in all aspects of business, from the way offices are designed to TV commercials.

Always make sure that your site is a good match for the products you're selling or the niche you are promoting.

Before choosing your site's theme, do your market research and determine if your audience is likely to be primarily male or female (or both). Even more importantly, the theme should create a mood that's consistent with your business or products. This is the type of fundamental issue that is often ignored by people starting their first business website. In your research, it's a good idea to also check out some of your competition and see how their sites are designed.

If you think about it, there are many different age groups in the many niches and markets out there. Although there are exceptions to the rule, there are many different markets that cross age group boundaries regularly. So what you should do if you are serious about your marketing is learn how to reach out to all the groups with your copy. What you need to do is appeal to every age group, and you can do this with your writing if done the right way. More than likely, you already have an idea of how to accomplish this, but finding out more information is useful too. Then you need to often provide a balance so you do not favour one or the other while appealing to both.

For marketing to be effective, it must take into account people's natural reactions to different elements. You should think about who your intended audience is and target them appropriately. The more familiar you are with your audience, the more easily you can communicate in the most effective manner. Don't, however, expect people to respond to everything with mathematical precision as this isn't the way things work in the real world. That is a reflection of the human factor because people violate rules of expected behaviour all the time.




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