As a Dorset SEO specialist, I have run into this query for so many times: "What is the best S.E.O strategy you can advocate? Is it back-linking? Is it social media? Is it content marketing?" The simple answer, actually, is that it is not one of the above. While back-linking, social media and content marketing are all vital aspects of marketing your business online, the only true method to get ahead of the competition is to provide your audience with something of value. And I'm not talking about general, umbrella terms like "relevant info," "helpful tips" or "community-sharing". I'm talking about real, tangible, measurable value that your readers can actually put to good use in their practical, day-to-day lives.
Let's say, for instance, that you wrote an article on the way to promote your business on Facebook. Now, this subject has been written about for so often now. If you do a Google search, you will find at least 245,000,000 sites that contain the keyword "promote business on Facebook". Just how precisely are you going to compete with hundreds of millions of websites that are talking about the very same thing that you want to talk about?
The key here is to provide something that your followers are able to apply in their day to day lives. Don't just instruct them to "Keep their fans interested." You have got to show them how. Don't just instruct them to "Monitor their page." Show them the simple way to use Facebook Insights and other analytics tools available for them to monitor their stats. When your followers make it clear that you wrote a great article and that they will remember everything you said, that's good. But when your audience make it plain that they had seen an increase in money for the last couple of months because they followed your suggestions, then that is miles better. This is what I?m talking about when I mentioned you have to show them something real, tangible and measurable.
So how do you do this? Here are some suggestions, but you can always think up of your own:
1. Solve troubles. Unless your readers are info junkies pleased to cram their brains with worthless minutiae, they only need information that may help them clear up their troubles. And there are a lot of them. They need to know how to make some money, have more sound relationships, lose weight, buy better products, become more happy individuals, etc. For each article that you write, pick one of these issues and focus upon delivering a solution.
2. Be terribly generous. Don't be afraid of giving away things for nothing regardless of whether you believe you're losing dear capital at first. People on the Web are smart individuals and they can read between the lines if you're trying too desperately to sell your products or if you're simply here to provide value for them. Ironically enough, it's those websites that aren't frightened to be generous that can earn the most in the end.
3. Interact. The entire point of going online is to start a dialogue. From that single point of contact, you can easily build and strengthen a community of followers who trust on you to provide trusty, beneficial and fascinating information that they can use for themselves. So when anyone shoots you an email or when people start commenting on your articles, reply to them. Agree with them, disagree with them (respectfully, if I may add), answer their questions, praise them, give them the advice they're asking for. Do something for them. Yes, that implies giving even better value than the kind you decided to give in your article.
You don't have to fixate on keywords and back-links. There are no Google penalties for websites that provide value. In fact, if you keep concentrating on how you can help your audience in every way you can and forget making money from your internet site altogether, the top quality back-links, the social media mentions and the high search rankings will effortlessly come your way.
Let's say, for instance, that you wrote an article on the way to promote your business on Facebook. Now, this subject has been written about for so often now. If you do a Google search, you will find at least 245,000,000 sites that contain the keyword "promote business on Facebook". Just how precisely are you going to compete with hundreds of millions of websites that are talking about the very same thing that you want to talk about?
The key here is to provide something that your followers are able to apply in their day to day lives. Don't just instruct them to "Keep their fans interested." You have got to show them how. Don't just instruct them to "Monitor their page." Show them the simple way to use Facebook Insights and other analytics tools available for them to monitor their stats. When your followers make it clear that you wrote a great article and that they will remember everything you said, that's good. But when your audience make it plain that they had seen an increase in money for the last couple of months because they followed your suggestions, then that is miles better. This is what I?m talking about when I mentioned you have to show them something real, tangible and measurable.
So how do you do this? Here are some suggestions, but you can always think up of your own:
1. Solve troubles. Unless your readers are info junkies pleased to cram their brains with worthless minutiae, they only need information that may help them clear up their troubles. And there are a lot of them. They need to know how to make some money, have more sound relationships, lose weight, buy better products, become more happy individuals, etc. For each article that you write, pick one of these issues and focus upon delivering a solution.
2. Be terribly generous. Don't be afraid of giving away things for nothing regardless of whether you believe you're losing dear capital at first. People on the Web are smart individuals and they can read between the lines if you're trying too desperately to sell your products or if you're simply here to provide value for them. Ironically enough, it's those websites that aren't frightened to be generous that can earn the most in the end.
3. Interact. The entire point of going online is to start a dialogue. From that single point of contact, you can easily build and strengthen a community of followers who trust on you to provide trusty, beneficial and fascinating information that they can use for themselves. So when anyone shoots you an email or when people start commenting on your articles, reply to them. Agree with them, disagree with them (respectfully, if I may add), answer their questions, praise them, give them the advice they're asking for. Do something for them. Yes, that implies giving even better value than the kind you decided to give in your article.
You don't have to fixate on keywords and back-links. There are no Google penalties for websites that provide value. In fact, if you keep concentrating on how you can help your audience in every way you can and forget making money from your internet site altogether, the top quality back-links, the social media mentions and the high search rankings will effortlessly come your way.
About the Author:
Lloyd Roberts - Dorset SEO For more information Dorset SEO services, please visit http://123webdesignbournemouth.co.uk.
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