SEO or search engine optimization is the art of generating high search engine ranking positions for specified keywords and phrases. If you are ranked #1 for a keyword, then you are highly likely to get the search engine user to click on your website result when they see the results of their search returned to them. Nothing is better at bringing you qualified visitors to your website than a search engine, and being top of the heap is worth its weight in gold!
Let's take an example here: if you type in "Ford Dealers in St Louis MO" , then we can discern several things from this search. First off, the searcher is looking at Ford's, which narrows down the field for car buyers and sellers. The second major thing we can discern is that the searcher has specified a location, 'St Louis MO' which means they are now actively looking for a dealer where they can transact the business. This would be a good quality keyword to go after for a Ford dealer in St Louis looking for qualified web visitors to come to their website.
This helps to make it clear why you have to be so meticulous with your keyword research. You are not just looking to rank for some keywords, but in fact your keyword selection is creating a net for the potential prospects looking to buy from you. The important thing to bear in mind here is that you have to try to get into the mindset of your prospective visitors. By thinking about what they are going to actually type into a search engine, you stand a much better chance of actually capturing their interest and more than this, of uncovering new and lucrative keyword terms to gun for.
Once you have selected your keywords, you now need to evaluate the competitive environment to see if you can rank for them. By competition, we are not simply referring to your business competitors in the real world, but the competition which exists between websites for the high ranking spots within search engine results.
It is vital you exercise considerable discipline at this stage: you may have found some great keywords, but if the competition has been dominating those rankings for years with old websites and a big budget, this means that first you have to match what they have done, and then to get the ranking slots, you must exceed them. It is typically far better to go for the low hanging fruit in your keywords and generate the easy ROI first.
Once you have chosen keywords to actually try to rank for, you now need to optimize the website for these keyword terms. This is known as onsite optimization, or onsite SEO. A major component will be creating the content in an optimized fashion so that your keywords are judiciously placed around the website. In addition, there will be other tasks that need to be handled, such as titles, tags and meta descriptions amongst many others.
Finally, off-site optimization will need to be carried out and this is a regular process which is performed across the Internet but points at your website and online presence. A major component of off-site SEO is link-building, which plays a vital function in gaining high rankings. While the on-site work may be viewed as building a high performance vehicle, the off-site optimization is all about putting in the fuel.
The final result of all of this hard work is high rankings for your keyword search terms. By ranking highly, you are more likely to get seen and clicked on when a user makes a search, and the volume of searches means you are going to get far more exposure from a search engine than any other online platform, including Social Media sites such as Facebook.
Let's take an example here: if you type in "Ford Dealers in St Louis MO" , then we can discern several things from this search. First off, the searcher is looking at Ford's, which narrows down the field for car buyers and sellers. The second major thing we can discern is that the searcher has specified a location, 'St Louis MO' which means they are now actively looking for a dealer where they can transact the business. This would be a good quality keyword to go after for a Ford dealer in St Louis looking for qualified web visitors to come to their website.
This helps to make it clear why you have to be so meticulous with your keyword research. You are not just looking to rank for some keywords, but in fact your keyword selection is creating a net for the potential prospects looking to buy from you. The important thing to bear in mind here is that you have to try to get into the mindset of your prospective visitors. By thinking about what they are going to actually type into a search engine, you stand a much better chance of actually capturing their interest and more than this, of uncovering new and lucrative keyword terms to gun for.
Once you have selected your keywords, you now need to evaluate the competitive environment to see if you can rank for them. By competition, we are not simply referring to your business competitors in the real world, but the competition which exists between websites for the high ranking spots within search engine results.
It is vital you exercise considerable discipline at this stage: you may have found some great keywords, but if the competition has been dominating those rankings for years with old websites and a big budget, this means that first you have to match what they have done, and then to get the ranking slots, you must exceed them. It is typically far better to go for the low hanging fruit in your keywords and generate the easy ROI first.
Once you have chosen keywords to actually try to rank for, you now need to optimize the website for these keyword terms. This is known as onsite optimization, or onsite SEO. A major component will be creating the content in an optimized fashion so that your keywords are judiciously placed around the website. In addition, there will be other tasks that need to be handled, such as titles, tags and meta descriptions amongst many others.
Finally, off-site optimization will need to be carried out and this is a regular process which is performed across the Internet but points at your website and online presence. A major component of off-site SEO is link-building, which plays a vital function in gaining high rankings. While the on-site work may be viewed as building a high performance vehicle, the off-site optimization is all about putting in the fuel.
The final result of all of this hard work is high rankings for your keyword search terms. By ranking highly, you are more likely to get seen and clicked on when a user makes a search, and the volume of searches means you are going to get far more exposure from a search engine than any other online platform, including Social Media sites such as Facebook.
About the Author:
Check out www.KarlHindleSEO.com for great SEO tips. Click here for a detailed look at the SEO process.
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