It can be interesting how different people understand search engine optimisation in a different way even though they have a similar understanding that SEO is about how to get on the frontpage of Google without having to pay per click for every web visitor.
There are indeed diverse ways to do SEO, if you are only after that you get to the frontpage of Google and nothing else.
Google, for example, only permits white hat SEO and penalises link buying. It's a typical black hat SEO tactic to contact high PageRank web sites and pay them for their link, but Google is not in favor of this. If caught, Google can penalize your web site until it's nowhere in the search results to be found. Google desires natural inbound links and gets your website up in the ranking, not for those back-links but for one thing only - information.
Here are concrete steps to take when intending to rank your web site to the top of Google the SEO way: onsite optimization, offsite optimization, and Google+ account activation.
1. SEO begins with onsite or onpage optimisation. It is preparing your web site for that race to the top of the rankings by resolving 20 or more items about the website. These include putting in robots.txt, html and xml site maps to permit Google bot to crawl the site more easily, correcting urls and page titles and replacing these with keyword focused titles, having sufficient and keyword rich web copy, and creating distinctive meta descriptions on each of the web page on the whole site.
Keyword rich meta titles as well as meta descriptions permit Google to find distinctive content on the website to rank. Google doesn't have tolerance for duplicate content. Duplicate content issues on the site will brutally crash its rankings. After placing every one of these elements, ensure that there is Google Analytics on all of the pages of the website so you as the web site owner will surely have an unbiased record and reporting of the visitors coming to your site.
2. Offsite optimisation. After onsite optimization, you're now ready to carry out an offsite optimisation campaign. This is like satisfying Google first, and then afterwards, getting on the world wide web and becoming well-known amid other websites. The way to do offsite optimisation is by creating informative articles which Google and the other sites will give you credit for in the form of backlinks.
3. Google+. Make the most of Google+ as well as definitely Google includes personal search results into the organic search results as well.
There are indeed diverse ways to do SEO, if you are only after that you get to the frontpage of Google and nothing else.
Google, for example, only permits white hat SEO and penalises link buying. It's a typical black hat SEO tactic to contact high PageRank web sites and pay them for their link, but Google is not in favor of this. If caught, Google can penalize your web site until it's nowhere in the search results to be found. Google desires natural inbound links and gets your website up in the ranking, not for those back-links but for one thing only - information.
Here are concrete steps to take when intending to rank your web site to the top of Google the SEO way: onsite optimization, offsite optimization, and Google+ account activation.
1. SEO begins with onsite or onpage optimisation. It is preparing your web site for that race to the top of the rankings by resolving 20 or more items about the website. These include putting in robots.txt, html and xml site maps to permit Google bot to crawl the site more easily, correcting urls and page titles and replacing these with keyword focused titles, having sufficient and keyword rich web copy, and creating distinctive meta descriptions on each of the web page on the whole site.
Keyword rich meta titles as well as meta descriptions permit Google to find distinctive content on the website to rank. Google doesn't have tolerance for duplicate content. Duplicate content issues on the site will brutally crash its rankings. After placing every one of these elements, ensure that there is Google Analytics on all of the pages of the website so you as the web site owner will surely have an unbiased record and reporting of the visitors coming to your site.
2. Offsite optimisation. After onsite optimization, you're now ready to carry out an offsite optimisation campaign. This is like satisfying Google first, and then afterwards, getting on the world wide web and becoming well-known amid other websites. The way to do offsite optimisation is by creating informative articles which Google and the other sites will give you credit for in the form of backlinks.
3. Google+. Make the most of Google+ as well as definitely Google includes personal search results into the organic search results as well.
Không có nhận xét nào:
Đăng nhận xét