When I started launching on-line sites, like most people I thought it likely that they would soon be flooded with visitors and I would be making lots of money. Unfortunately that hardly ever happens; more likely, you'll get a trickle of visitors unless you know exactly what to do to attract visitors to your site.
It is possible you already have a site that has either never attracted many visitors or presently attracts very few.
Thousands of innovative web sites and pages are being added to the web each day. So, to compete successfully you need to actively see to it that that yours not only remains relevant, but also outpaces rival sites.
For your website to eclipse your rival's sites, you need to optimise your website for the factors you can control, then adjust your activities based on all of these factors.
So, let's examine 3 things you should look at monitoring:
1) Damaged links:
Any link on your website that doesn't take your visitor to the intended destination is said to be broken. It can happen because you link to another website's page and they change the location of the destination page; or may be due to you getting the address wrong.
Which ever way it occurs, it makes your pages appear poor.
The more pages guests can reach on your website, the higher the prospect of them interacting with it. Broken links mean less chance that guests will click on one of your adverts so these links can lose you revenue.
You can detect and fix your damaged links quite easily with website monitoring and analysis tools designed to scan your web pages to detect every link that doesn't lead to a proper web page.
2) Links from other sites:
The more other people link their sites to yours, with particular keywords e.g. 'best LED television', the search engines count those links to be a vote in favour of your site and elevate your page higher in search results.
You should try to get people and websites to link to your site, as well as monitor what they link to so you can make improvements to your site. You can add a social networking plugin to your pages so people can link to your content.
You can easily find free tools which you can use to monitor which sites link to yours, what they link to, and what other sites in the same niche consider important. You can also analyse your competitor's sites and discover where they get their links from.
3) Keyword search terms:
Do you know how people found your web site? Knowing this helps you to understand how the search engines and people rank your site for key terms.
Monitoring keywords helps you discover how search engines interpret your website. You can use this to make sure they only send you traffic that is likely to be interested in your products.
For example, if I own a site about website builders, but I get sent people seeking builders and house maintenance tips, then I need to optimize my pages to get the right kind of traffic.
Using free analytical tools you can easily find out what keywords visitors used to find your website, which pages they visited and how often.
To conclude:
As the Net becomes more competitive, you should monitor what searches reach your site, make sure your site works properly, tweak it's material and keep it interactive and professional so that other web sites find it increasingly valuable and link to it.
It is possible you already have a site that has either never attracted many visitors or presently attracts very few.
Thousands of innovative web sites and pages are being added to the web each day. So, to compete successfully you need to actively see to it that that yours not only remains relevant, but also outpaces rival sites.
For your website to eclipse your rival's sites, you need to optimise your website for the factors you can control, then adjust your activities based on all of these factors.
So, let's examine 3 things you should look at monitoring:
1) Damaged links:
Any link on your website that doesn't take your visitor to the intended destination is said to be broken. It can happen because you link to another website's page and they change the location of the destination page; or may be due to you getting the address wrong.
Which ever way it occurs, it makes your pages appear poor.
The more pages guests can reach on your website, the higher the prospect of them interacting with it. Broken links mean less chance that guests will click on one of your adverts so these links can lose you revenue.
You can detect and fix your damaged links quite easily with website monitoring and analysis tools designed to scan your web pages to detect every link that doesn't lead to a proper web page.
2) Links from other sites:
The more other people link their sites to yours, with particular keywords e.g. 'best LED television', the search engines count those links to be a vote in favour of your site and elevate your page higher in search results.
You should try to get people and websites to link to your site, as well as monitor what they link to so you can make improvements to your site. You can add a social networking plugin to your pages so people can link to your content.
You can easily find free tools which you can use to monitor which sites link to yours, what they link to, and what other sites in the same niche consider important. You can also analyse your competitor's sites and discover where they get their links from.
3) Keyword search terms:
Do you know how people found your web site? Knowing this helps you to understand how the search engines and people rank your site for key terms.
Monitoring keywords helps you discover how search engines interpret your website. You can use this to make sure they only send you traffic that is likely to be interested in your products.
For example, if I own a site about website builders, but I get sent people seeking builders and house maintenance tips, then I need to optimize my pages to get the right kind of traffic.
Using free analytical tools you can easily find out what keywords visitors used to find your website, which pages they visited and how often.
To conclude:
As the Net becomes more competitive, you should monitor what searches reach your site, make sure your site works properly, tweak it's material and keep it interactive and professional so that other web sites find it increasingly valuable and link to it.
About the Author:
Kavaro Jensen is a successful web site creator and provides training on website builder tools and online software. To get free access to an easy to use web site monitoring tool and other online tools, visit website builder tools now.
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