Search Marketing has undergone some huge changes this year. First Panda and now Penguin. Google continues to release search algorithm changes that have impacted webmasters and small business search rankings. Google stated these changes were intended to promote better search results and reduce spam. Sounds great but we've seen a ton of activity in the Internet marketing community discussing the changes and their impact to search results across the board.
We're still gathering information about the impacts these changes have had. We do know several sites with affiliate links were severely impacted as well as sites with keyword stuffing. Google has stated that keyword density and overuse are things of the past. Early data also suggests back-links took a hit when the same keyword anchor was used repeatedly. This would suggest using multiple phrases as a good approach.
These changes also centered on quality content. Unique and meaningful content is becoming more and more important to Google's approach. Cheap article creation aimed solely at back-links is not going to work going forward. Business owners and SEO specialists alike need to focus on well-written articles that create back-links the natural way. Creating great content is going to be the best way to garner attention from both the Google search algorithm and readers who want to consume what you've created and pass it along to others.
It seems Google is also focused Social Media activity. Their new dashboard provides more meaningful traffic analysis and a new set of social reports that help you measure the impact of your social marketing campaigns and evaluate the effect those social media activities have on your overall goals. These four new reports aggregate specific data points to ensure you see the entire scheme of how social media marketing affects your business. It makes sense that social media is a great way to promote links and company branding naturally.
It's been a really busy year for both Google and SEO folks alike. It will likely be some time yet before the dust really settles on the effects of these changes. Of course I doubt Google will let the dust settle. They've communicated that more changes of this nature are on the way. Again, we must hope that these changes will benefit everyone and really reduce spam and junk search results from folks who are obviously not serving up quality content. Let's just hope that they are careful to reduce the risk of downgrading quality sites who have domain authority.
We're still gathering information about the impacts these changes have had. We do know several sites with affiliate links were severely impacted as well as sites with keyword stuffing. Google has stated that keyword density and overuse are things of the past. Early data also suggests back-links took a hit when the same keyword anchor was used repeatedly. This would suggest using multiple phrases as a good approach.
These changes also centered on quality content. Unique and meaningful content is becoming more and more important to Google's approach. Cheap article creation aimed solely at back-links is not going to work going forward. Business owners and SEO specialists alike need to focus on well-written articles that create back-links the natural way. Creating great content is going to be the best way to garner attention from both the Google search algorithm and readers who want to consume what you've created and pass it along to others.
It seems Google is also focused Social Media activity. Their new dashboard provides more meaningful traffic analysis and a new set of social reports that help you measure the impact of your social marketing campaigns and evaluate the effect those social media activities have on your overall goals. These four new reports aggregate specific data points to ensure you see the entire scheme of how social media marketing affects your business. It makes sense that social media is a great way to promote links and company branding naturally.
It's been a really busy year for both Google and SEO folks alike. It will likely be some time yet before the dust really settles on the effects of these changes. Of course I doubt Google will let the dust settle. They've communicated that more changes of this nature are on the way. Again, we must hope that these changes will benefit everyone and really reduce spam and junk search results from folks who are obviously not serving up quality content. Let's just hope that they are careful to reduce the risk of downgrading quality sites who have domain authority.
About the Author:
For the leaders in Internet Marketing, turn to The New Jersey SEO Firm, the best SEO NJ h. Visit us to see how we can put you on the first page, guaranteed! We specialize in Attorney SEO.
Không có nhận xét nào:
Đăng nhận xét