Some believe that if you are doing something on your website that could get you banned from search engines, you probably shouldn't be doing it. If this is true then why are there still many activities on the Internet that can be considered malicious, unethical and, yes, spammy?
There are a number of reasons why some Internet savvy individuals engage in black hat SEO. One, they (webmasters) are convinced that they can trick search engines. Two, there are webmasters who think they will not be caught because search engines do not pay attention to these kinds of activities online. Third, search engines impose penalties in different forms and levels, though most often a website is delisted from search results once it's caught spamming.
This is why search engines continuously improve and change their algorithms (usually without saying it) to ensure that only the most relevant website would appear on the result page. Examples of these are the recently implemented Google Panda and Penguin, both aiming to discourage webmasters from producing over optimized, spam-filled, and low quality websites.
It's only natural for businesses in Singapore to submit their websites to Google, which is one of the biggest and arguably one of the most preferred search engines in the world. Given this line of thinking, it only follows that the kind of SEO companies in Singapore businesses should hire must must exhibit knowledge and understanding of Google's webmaster guidelines. The webmaster guidelines cover three areas of website publishing, namely technical, design and content, and quality guidelines.
However, there are times when a website contains malicious elements without the owner knowing it. Why is this so? This actually happens especially when the webmaster you hire tends to over experiment. Webmasters are often guilty of doing it but a good one usually easily recognizes this as a mistake. Another probable reason is when some management system creates hidden text sections, which could be read by search engines as a spam attempt.
Given the considerations above, it's important for businesses to hire SEO SG companies that are professional and updated with the latest in search engine algorithms. In SEO nothing is constant, and only an SEO company that keeps up to date with the changes can guarantee their clients with real ranking results despite the ever changing SEO policies.
There are a number of reasons why some Internet savvy individuals engage in black hat SEO. One, they (webmasters) are convinced that they can trick search engines. Two, there are webmasters who think they will not be caught because search engines do not pay attention to these kinds of activities online. Third, search engines impose penalties in different forms and levels, though most often a website is delisted from search results once it's caught spamming.
This is why search engines continuously improve and change their algorithms (usually without saying it) to ensure that only the most relevant website would appear on the result page. Examples of these are the recently implemented Google Panda and Penguin, both aiming to discourage webmasters from producing over optimized, spam-filled, and low quality websites.
It's only natural for businesses in Singapore to submit their websites to Google, which is one of the biggest and arguably one of the most preferred search engines in the world. Given this line of thinking, it only follows that the kind of SEO companies in Singapore businesses should hire must must exhibit knowledge and understanding of Google's webmaster guidelines. The webmaster guidelines cover three areas of website publishing, namely technical, design and content, and quality guidelines.
However, there are times when a website contains malicious elements without the owner knowing it. Why is this so? This actually happens especially when the webmaster you hire tends to over experiment. Webmasters are often guilty of doing it but a good one usually easily recognizes this as a mistake. Another probable reason is when some management system creates hidden text sections, which could be read by search engines as a spam attempt.
Given the considerations above, it's important for businesses to hire SEO SG companies that are professional and updated with the latest in search engine algorithms. In SEO nothing is constant, and only an SEO company that keeps up to date with the changes can guarantee their clients with real ranking results despite the ever changing SEO policies.
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