The definition of "Organic SEO" is the unpaid optimization of content for search engine indexing purposes. When search engines such as Google are tasked with displaying relevant search results to the browsers, organic seo helps them find your site. This is the opposite of PPC, or paid search, which enables websites to achieve high rankings by paying for impressions or the number of times the website link shows up, as well as for conversions, which are known as "click-throughs".
A great way to achieve great rankings with Organic SEO is by designing a website that conforms to all of the rules and regulations of search engines such as Google and Yahoo. Of all the important facets of Organic SEO, quality, original content is the king. Fresh, unique, and relevant content is crucial for a page one positions. Practicing great organic SEO means creating a website that is filled with quality content and offers actual value to the visitor, has frequently updated content, and uses processes that are approved by search engine guidelines. If the website design abides to these guidelines consistently, it has a chance to earn great positions in organic search results.
A long time ago, meaning 2-3 years, all that was needed to get your website found by search engines like Google was to stuff your homepage with relevant keywords, whether the copy was well written or not and update your copy once a month. Even before that, webmasters could get away with black hat techniques like text cloaking, a stealth method that involves writing keywords in white font in the margins of web pages. These words were not be seen by users, but would be indexed by search engines and helped to achieve a high rankings. These days, search engines are more able to detect efforts to trick them and have tightened up processes to prevent low quality websites being ranked high.
A few years ago a radical step was taken by the search engine company Google to protect users from low-quality websites showing up in search results. This update by the search giant forced website designers to review the published content in terms of quality, originality, and duplication of content from other sites, and bush league tactics such as keyword stuffing and text cloaking. The update was a serious blow to many national websites such as link farms, many of which had multiple articles on similar topics and categories published on their websites to provide a platform for online advertising, affiliate links and back-linking to other websites soley for seo purposes.
Since the Panda update's implementation, Google's first few pages of search results mostly show websites that are using good organic content practices. This has resulted in companies and SEO professionals scrambling to rewrite their content, check for duplication and take a close look at the quality of their linking programs. Because of this, organic content production has become a viable business in its own right. Organic SEO relies heavily on the use of best practices, as opposed to various schemes and tricks used by many websites. A website with quality organic content attracts links from other sites, which use it as a reference for their own content to enhance the user's experience. If you follow these guidelines and continue to add quality content to your website on a consistent basis, you will get the great rankings you desire.
A great way to achieve great rankings with Organic SEO is by designing a website that conforms to all of the rules and regulations of search engines such as Google and Yahoo. Of all the important facets of Organic SEO, quality, original content is the king. Fresh, unique, and relevant content is crucial for a page one positions. Practicing great organic SEO means creating a website that is filled with quality content and offers actual value to the visitor, has frequently updated content, and uses processes that are approved by search engine guidelines. If the website design abides to these guidelines consistently, it has a chance to earn great positions in organic search results.
A long time ago, meaning 2-3 years, all that was needed to get your website found by search engines like Google was to stuff your homepage with relevant keywords, whether the copy was well written or not and update your copy once a month. Even before that, webmasters could get away with black hat techniques like text cloaking, a stealth method that involves writing keywords in white font in the margins of web pages. These words were not be seen by users, but would be indexed by search engines and helped to achieve a high rankings. These days, search engines are more able to detect efforts to trick them and have tightened up processes to prevent low quality websites being ranked high.
A few years ago a radical step was taken by the search engine company Google to protect users from low-quality websites showing up in search results. This update by the search giant forced website designers to review the published content in terms of quality, originality, and duplication of content from other sites, and bush league tactics such as keyword stuffing and text cloaking. The update was a serious blow to many national websites such as link farms, many of which had multiple articles on similar topics and categories published on their websites to provide a platform for online advertising, affiliate links and back-linking to other websites soley for seo purposes.
Since the Panda update's implementation, Google's first few pages of search results mostly show websites that are using good organic content practices. This has resulted in companies and SEO professionals scrambling to rewrite their content, check for duplication and take a close look at the quality of their linking programs. Because of this, organic content production has become a viable business in its own right. Organic SEO relies heavily on the use of best practices, as opposed to various schemes and tricks used by many websites. A website with quality organic content attracts links from other sites, which use it as a reference for their own content to enhance the user's experience. If you follow these guidelines and continue to add quality content to your website on a consistent basis, you will get the great rankings you desire.
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