Read the headline again. Are you wondering what it means? Excellent! You've just been introduced to a powerful email marketing blueprint that will ensure your emails get read. Your emails for marketing need to be actually read for you to make sales online. The blueprint is:
CURIOSITY PLUS BENEFIT
Curiosity = This Crazy Mind Hack. This is based on a unique principle appealing to human nature. We hate having unanswered questions. If something is posing a question to us that we cannot answer we want to find out more and discover the solution. Therefore this is ideal for getting someone to notice your email.
The benefit part of the headline, 'Gets Your Emails Opened', provides the reader with a desired result. Remember, your subscribers want to move closer to their desired result. If you promise to do that in an email headline you will dramatically increase the chances of your email getting opened.
You need to get across that inside the email will be something they can consume immediately. That's exactly what you want in your marketing. If people think there will be a delay before they get any benefit they won't open your emails.
So how can this work for you? Look at a few examples for different niches.
1) Designer Apparel For Men
What is it about branded clothing that appeals to us? After all, they're likely to be made in similar factories as much cheaper, unbranded clothing. The answer is prestige. Wearers feel more confident wearing these clothes, they feel more powerful and attractive to the opposite sex. So how about this title?
Attention All Gentlemen, Do You Make This Fashion Blunder That Drives Women Away?
Can you see how the blueprint has been implemented? Curiosity is in the blunder, what on earth is it and am I unwittingly doing it? The benefit is that women will not be driven away!
2) The Online Golfing Club Store
One Legged Golfers Weird Little Secret Can Improve Your Handicap .
This was actually a headline for a sales letter that generated millions in sales. Can you see where the curiosity and benefit is?
3) A Wedding Planning Website
This Common Mistake Could Ruin Your Wedding Day. Here's How To Avoid It.
Can you see how effective this principle is? Which bride-to-be wouldn't open this email??
You may be wondering how this can work for a web site selling something more everyday. Well take a look at this.
4) Tools Websites Selling D. I. Y. Merchandise.
This Drill Kicks All Other Drills Into Touch.
5) Television and DVD website
Which Television Offers the Best HD On The Market? Read This.
This is an effective principle to ensure that your mails are noticed. Your emails have to be noticed for your business to succeed.
CURIOSITY PLUS BENEFIT
Curiosity = This Crazy Mind Hack. This is based on a unique principle appealing to human nature. We hate having unanswered questions. If something is posing a question to us that we cannot answer we want to find out more and discover the solution. Therefore this is ideal for getting someone to notice your email.
The benefit part of the headline, 'Gets Your Emails Opened', provides the reader with a desired result. Remember, your subscribers want to move closer to their desired result. If you promise to do that in an email headline you will dramatically increase the chances of your email getting opened.
You need to get across that inside the email will be something they can consume immediately. That's exactly what you want in your marketing. If people think there will be a delay before they get any benefit they won't open your emails.
So how can this work for you? Look at a few examples for different niches.
1) Designer Apparel For Men
What is it about branded clothing that appeals to us? After all, they're likely to be made in similar factories as much cheaper, unbranded clothing. The answer is prestige. Wearers feel more confident wearing these clothes, they feel more powerful and attractive to the opposite sex. So how about this title?
Attention All Gentlemen, Do You Make This Fashion Blunder That Drives Women Away?
Can you see how the blueprint has been implemented? Curiosity is in the blunder, what on earth is it and am I unwittingly doing it? The benefit is that women will not be driven away!
2) The Online Golfing Club Store
One Legged Golfers Weird Little Secret Can Improve Your Handicap .
This was actually a headline for a sales letter that generated millions in sales. Can you see where the curiosity and benefit is?
3) A Wedding Planning Website
This Common Mistake Could Ruin Your Wedding Day. Here's How To Avoid It.
Can you see how effective this principle is? Which bride-to-be wouldn't open this email??
You may be wondering how this can work for a web site selling something more everyday. Well take a look at this.
4) Tools Websites Selling D. I. Y. Merchandise.
This Drill Kicks All Other Drills Into Touch.
5) Television and DVD website
Which Television Offers the Best HD On The Market? Read This.
This is an effective principle to ensure that your mails are noticed. Your emails have to be noticed for your business to succeed.
About the Author:
For those wanting to enhance the efficiency and effectiveness of email for marketing, assistance is found online. You can learn more about email marketing and get your FREE online seminar here on how to increase your email marketing success rate NOW.
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