Google has absolutely evolved since I started work as an SEO services more than ten years ago - we're talking when Google was still in beta. Each year I worked in this business, I took the first few days of January to mirror on what worked and what didn't in the previous year, and set my objectives from there. Since I have clients across several industries and businesses, my method will clearly differ from that of the in-house SEO agent working for the rankings of his company. On the other hand, I hope I can offer some help to those of you new to the game that want to reach higher rankings and click-through rates.
Back several years ago, we believed all we had to accomplish was frequently ping the major search engines and directories and stuff META tags with keywords. Undoubtedly, the engines are wise to that now, and these days you don't even have to publish a URL to a search engine to get cached. Even with all the tricks of a seo services company and gray/black hat methods SEO folks have employed over time there remain a few constants:
1) Superior, relevant content. Your site needs it, and you've got to write it. What drives click-throughs and events like purchases and queries to your contact page form is solid content that accurately presents your mission statement. No matter whether you sell clothes or candy, or use your site in promoting your plumbing business, the materials must relay that facts to the visitor in direct manner. Relevance and quality from a seo services company are the secrets of helping increase your search rankings.
2) Quality links. Early in the SEO services game, I knew the link farms were worthless, as did any search specialist worth his salt. You can have a hundred or so inbound links from places like that, and it won't benefit you at all. This doesn't mean you should pursue linkage in the new year, but you need to find the quality sites that stand to give you the authority you need to stay ranked high.
3) Be accessible. At the end of the day, the key page on your site is the one with the contact information. If the phone number is wrong and the form does not work properly, you lose sales and leads. If you do one thing this year to improve your seo services web presence, make sure people are able to contact you easily when they wish.
Be alert of trend since you work on your SEO services strategies, but try not to sacrifice good content for cheap tricks.
Back several years ago, we believed all we had to accomplish was frequently ping the major search engines and directories and stuff META tags with keywords. Undoubtedly, the engines are wise to that now, and these days you don't even have to publish a URL to a search engine to get cached. Even with all the tricks of a seo services company and gray/black hat methods SEO folks have employed over time there remain a few constants:
1) Superior, relevant content. Your site needs it, and you've got to write it. What drives click-throughs and events like purchases and queries to your contact page form is solid content that accurately presents your mission statement. No matter whether you sell clothes or candy, or use your site in promoting your plumbing business, the materials must relay that facts to the visitor in direct manner. Relevance and quality from a seo services company are the secrets of helping increase your search rankings.
2) Quality links. Early in the SEO services game, I knew the link farms were worthless, as did any search specialist worth his salt. You can have a hundred or so inbound links from places like that, and it won't benefit you at all. This doesn't mean you should pursue linkage in the new year, but you need to find the quality sites that stand to give you the authority you need to stay ranked high.
3) Be accessible. At the end of the day, the key page on your site is the one with the contact information. If the phone number is wrong and the form does not work properly, you lose sales and leads. If you do one thing this year to improve your seo services web presence, make sure people are able to contact you easily when they wish.
Be alert of trend since you work on your SEO services strategies, but try not to sacrifice good content for cheap tricks.
About the Author:
SEO Servicessome company only want compensation and will work less. SEO Services be sure that you ensure quality service before you give more than they expect.
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